"Italy is simply extraordinary: be IT" is an international communication campaign in support of Made in Italy. The campaign, launched in conjunction with the Italian Trade Agency (ITA) by the Ministry of Foreign Affairs and International Cooperation, promotes the internationalisation of Italian products and industries. The purpose is to relaunch Italy's global image, attract resources and investments, and strengthen exports and tourism.
After its official launch on November 29th, 2021, Italy's largest and first nation branding campaign is proving to be a worldwide success.
What are the latest updates about the Be IT communication campaign? Please click here
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